|
|
|
Vol.09 Issue 10/07, 22.10.2009 |
||
Text : WSN.
Who's Next & Première Classe in Dubaï
|
|
From October 11th to 13th 2009, the Dubai International Convention and Exhibition Centre
welcomed the first edition of WHO'S NEXT & PREMIERE CLASSE IN DUBAI. For the occasion,
205 brands from 16 countries took over the DICEC, to understand the expectations of this
new market and establish themselves in this region. Closing the spring-summer 2010 sale period, the trade show welcomed 1,200 buyers, mostly from the greater Dubai region (UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Lebanon..), but also from the United States, Brazil, as well as a few buyers from Australia. A PRESTIGIOUS TRADE SHOW AND EXCLUSIVE VISITORS
For this great premiere abroad, the organizers had opted for a selection of their market's
reference brands, strategically dispatched up on the trade show's 9,000 square meters, as
well as a special space design highlighting the quality of the offer.
|
A PRODUCT OFFER IN PHASE WITH THE MARKET'S EXPECTATIONS
Everyone is unanimous… Buyers of the Middle East are now on the lookout for creativity and
brands with a real personality. The exhibitors who made the most of the trade show are those
who presented very feminine and colourful collections, such as Ella Luna. Paste and sequins
were also very successful, as well as very high-heeled pointed-toe shoes. To match the buyers'
passion for this type of products, designers such as Francis Brisé working for shoe brand Arin,
say they are ready to develop special models aimed at these specific customers. CONFERENCE & EXHIBITION
To add to the trade show's professional atmosphere, WHO'S NEXT & PREMIERE CLASSE featured a
conference Monday October 12th hosted by the Paris-based style office Nelly Rodi, and mediated
by Stanislas Vandier and Pierre-François Le Louet. This conference about the future of retail
gave the 50 attending exhibitors and buyers some keys to understand the expectations and
behaviours of the consumers, in a constantly changing economic context. WHO'S NEXT & PREMIERE CLASSE IN DUBAI WILL BE BACK IN 2010 After this very promising first edition, the organization has confirmed that WHO'S NEXT & PREMIERE CLASSE IN DUBAI would be held again in October 2010. The trade show manager, Boris Provost, claims that the selection will remain exclusive and that further efforts will be made for the UAE to become the essential fashion destination, with the possibility, within two years, of organizing two sessions a year.
Latest News, Collections and To the general Fashion Fairs Calendar 2010
|
Copyright © 2009, fashionfreak. All rights reserved. ISSN 1619-5779